Boost, a startup scooter company aimed at college students, commissioned me in 2018 to create a logo for their company. Fast service and fast scooters were concepts they wanted to convey in their image. The founders wanted to keep the logo simple and minimalistic yet instantly recognizable. Keeping their request in mind, I developed a logo that could be recognizable as a stand-alone image but also could be a part of the name of the company itself. Using just a few lines to create the image of a running rabbit, I was able to convey the message of speed and simplicity in the final Boost logo design.
Sketches and alternate logos
Promotional video for Boost Scooters featuring final logo